Gender inequality is common in every corner of the world including well developedrncountries. The problem is more acute in developing nations than the developedrnones. Women around the world are characterized by less access to and control ofrnresources, heavier multiple burdens, higher rate of abuse, less power, lower wages,rnand less participation in decision making process. These sex roles are sociallyrnconstructed. Since they are socially constructed they are changeable. Media can playrnsignificant roles in changing the situation of women by creating awareness amongrnthe society. But how media present gender issues has an implication on both publicrnperception and social policy. Therefore, to better understand the situation, this studyrnexamines presentation of gender stories in the selected samples of Addis Zemenrnwomen's column over one year period. Questions like: to what issues and themesrnthe column gives more coverage? What frames does the column used whenrnreporting gender issues? And how does Addis Zemen's women's column portrayrnwomen? are among the questions to be answered in this study. The study analyzedrna sample of gender stories published from January 2008- December 2008. Inrnaddition, journalists and editors who work for the column were interviewed tornsupplement information gathered through content analysis. The study made agendarnsetting and framing theories as its conceptual frameworks. The findings show thatrneconomic activities of women and violence were highly emphasized themes of therncolumn, however, health technology and legal issues were ignored. Regarding thernframes used by the column, attribution of responsibility is the most used frame, butrneconomic and conflict frames were least frequently used frames. In the analyzedrnstories the column portrayed women as victims and women were mentionedrnsignificantly as role models especially in the economic activities. On the other hand,rnthe column portrayed women as leaders/decision makers/ bread winners in arnlimited context.