Print Media Framing Of The 201516 Ethiopian Drought Addis Zemen And The Reporter Newspapers In Focus

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The purpose of this study was to examine how the print media in Ethiopia framed the Ethiopianrn2015/16 drought and related issues from September 1, 2015 - December 30, 2015. In thi s studyrnAddis Zemen and the Reporter (Amharic) were purposefully selected for analysis. Moreover, thernstudy has employed framing theories as its major theoretical framework and political economy asrnits supplementary theory. Qualitative content analys is and in - depth interview were employed tornunde11ake the study. From 37 Addis Zemen publications 49 articles and from 18 The Reporterrnpublications 35 articles published within four month were analyzed qualitatively. In addition, inrnorder to strength and verify the qualitative content analysis, in - depth interview were conductedrnwith 6 journalist and 3 editors who were purposely selected from both newspapers usingrnpurposive sampling. The results of the study revealed that the Ethiopia 20 15116 drought andrnrelated issues were framed and covered by the Addis Zemen and the Reporter newspaper duringrnthe study period. However, the articles lacks continuity and in - depth expert's opinion.rnConcerning the dominant frames, the result of the study revealed that while reporting about therndrought both newspapers use different types of frames. Majority of the stories were framed inrnattribution of responsibility and human interest frame. Diagnostic frame was the secondrndominant frame in Addis Zemen whereas prognostic frame took the same place in Reporterrnnewspaper. Economic, motivational and morality frames were used on limited extent in bothrnnewspapers especially in Addis Zemen. With regard to political economy, the study also foundrnout that the ownership and media organizations structure affect the way both newspapers framernand cover the issue. The government owned newspaper (Addis Zemen) tends to focus more onrnreporting successive stories of the government. Whereas, the private owned newspaperrn(Reporter) were repo11ing the issue critically. Beside, lack of finance, the issue of self censorshiprnand knowledge gap were maj or factors that affect the media role whi le covering and framing thernissue. In case of the media ro le, both newspapers were highly used informative role of the mediarnin the articles with regarding to the relief work. Whereas, Information on warning of the droughtrnbefore it happensl in future and creating awareness about the current global weather phenomenarnto the farmers and the rest using simple language were used on a very limited extent. With regardrnto source information, both newspape rs use government officials and affected people as theirrnsource of information. Experts and other stakeholders were the least quoted sources. The studyrnalso found out that access to information regarding the dro ught from the government wasrnaccessible. On the other hand, donors, experts and NGOs were used as a source on limited extentlevel. However, none of the newspapers use opposition party members as a source. The findingrnalso showed that the major themes of the stories focus on government and NGOs action, relief,rnappeal, donation and on the extent and magnitude of the drought. On the other hand, stories thatrnfocus on waITing of future drought was used on limited extent. But there was no story thatrnmention about migration. Even if the two newspapers share most of the above themes the wayrnAddis Zemen covered the issue favor the government. On the contrary, the way the Reporterrncovered the issue was more balanced.level. However, none of the newspapers use opposition party members as a source. The findingrnalso showed that the major themes of the stories focus on government and NGOs action, relief,rnappeal, donation and on the extent and magnitude of the drought. On the other hand, stories thatrnfocus on waITing of future drought was used on limited extent. But there was no story thatrnmention about migration. Even if the two newspapers share most of the above themes the wayrnAddis Zemen covered the issue favor the government. On the contrary, the way the Reporterrncovered the issue was more balanced.level. However, none of the newspapers use opposition party members as a source. The findingrnalso showed that the major themes of the stories focus on government and NGOs action, relief,rnappeal, donation and on the extent and magnitude of the drought. On the other hand, stories thatrnfocus on waITing of future drought was used on limited extent. But there was no story thatrnmention about migration. Even if the two newspapers share most of the above themes the wayrnAddis Zemen covered the issue favor the government. On the contrary, the way the Reporterrncovered the issue was more balanced.level. However, none of the newspapers use opposition party members as a source. The findingrnalso showed that the major themes of the stories focus on government and NGOs action, relief,rnappeal, donation and on the extent and magnitude of the drought. On the other hand, stories thatrnfocus on waITing of future drought was used on limited extent. But there was no story thatrnmention about migration. Even if the two newspapers share most of the above themes the wayrnAddis Zemen covered the issue favor the government. On the contrary, the way the Reporterrncovered the issue was more balanced.level. However, none of the newspapers use opposition party members as a source. The findingrnalso showed that the major themes of the stories focus on government and NGOs action, relief,rnappeal, donation and on the extent and magnitude of the drought. On the other hand, stories thatrnfocus on waITing of future drought was used on limited extent. But there was no story thatrnmention about migration. Even if the two newspapers share most of the above themes the wayrnAddis Zemen covered the issue favor the government. On the contrary, the way the Reporterrncovered the issue was more balanced.level. However, none of the newspapers use opposition party members as a source. The findingrnalso showed that the major themes of the stories focus on government and NGOs action, relief,rnappeal, donation and on the extent and magnitude of the drought. On the other hand, stories thatrnfocus on waITing of future drought was used on limited extent. But there was no story thatrnmention about migration. Even if the two newspapers share most of the above themes the wayrnAddis Zemen covered the issue favor the government. On the contrary, the way the Reporterrncovered the issue was more balanced.level. However, none of the newspapers use opposition party members as a source. The findingrnalso showed that the major themes of the stories focus on government and NGOs action, relief,rnappeal, donation and on the extent and magnitude of the drought. On the other hand, stories thatrnfocus on waITing of future drought was used on limited extent. But there was no story thatrnmention about migration. Even if the two newspapers share most of the above themes the wayrnAddis Zemen covered the issue favor the government. On the contrary, the way the Reporterrncovered the issue was more balanced.

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Print Media Framing Of The 201516 Ethiopian Drought Addis Zemen And The Reporter Newspapers In Focus

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