The present study is conducted to assess the content of children' s Television programrnthrough content analysis. In order to explore the data, the researcher has done contentrnanalysis as a primary research method and has reviewed 48 television programs gearedrntoward the Ye/ejochgize and Lehet sa na t audiences. It focused on three broad areas:rnLanguage appropriateness, understandability, and violence effect. The finding h asrnexposed that th ere is improper u se of language and it is believed to b e difficult forrnchildren to understand. Not only the vocabulary and sentence construction that mak esrnthe message co mplex, but the presentation format is not as such simple for mostrnchildren the finding also shown that there is no producer's research condu cted to revisernthe EBC format that is used for the last more than 15 years. The data has also givenrnaway that the EBC scheduling is not regular and in practice; it co uld be broadcastrnanytime between 8:30 to 12 AM. This is because of priority given to other p rograms thatrnare considered to be more important by section editors, the children's program arernpushed up or down in the sch edule. The finding also reveals th a t o nly six journalistsrnwith no special training to cover the program. Based on the findings, that EBC utilizesrnan older version of children's program format which doesn't p ermit the programrnreachable to all se gments of audiences. It is recommended that the program producersrnhave to fix the transmission time and give priority to children program. It is alsornrecommended that the program should a pply the recent format that helps to catch thatrnattention of children.