The Influence Of Facebook On Newsroom Decision Making Addis Media Network In Focus

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The purpose of this thesis was to examine the influence of the social media, particularly Facebook on newsroom decision making at Addis Media Network. To meet the objectives of the study qualitative method was applied. According to the finding of the study, Facebook influenced the newsroom decision making at Addis TV. Furthermore, Facebook has influenced the traditional ways of news gathering and news reporting culture of Addis Television. Facebook is creating an agenda for the media. In addition, Facebook affected Addis Television news making process through either feeding updated news or killing the information. Much news was taken from Facebook and broadcasted on Addis TV‟s prime time news hour. The news was mostly taken from the government official Facebook page and the Facebook page of government agencies. What‟s more, the process of producing and broadcasting news in Addis TV takes a long time. It is bureaucratic to do news in a traditional way. Furthermore, the techniques of receiving and disseminating information are increasingly linked to social media, posing challenges for the Addis TV editorial team. To mitigate this effect, news has been taken from Facebook. The major issue is that these stories do not meet the basic criteria for news. The information acquired from this research so far indicates that, Facebook affected traditional ways of news gathering and reporting method in Addis TV. Thus, the editorial team is unable evaluate these social media news stories from editorial perspectives. Furthermore, news that was hot agenda on the social media was also planned, produced and broadcasted as project news.

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The Influence Of Facebook On Newsroom Decision Making Addis Media Network In Focus

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