Media Framing Of Human Trafficking A Comparative Study Of Addis Zemen And The Reporter

This study was conducted with the aim of investigating how human trafficking issue wasrnframed by the selected newspapers in comparative perspective. Qualitative content analysisrn(textual analysis) used as a major approach. Further in-depth interview was conducted withrnsix media professionals. The study employed framing theory and political economy of thernmass media as the theoretical framework.rnTwo newspapers-Addis Zemen from the government and Amharic Reporter from the privaternpress were selected purposively as source of data. The research was conducted based onrneleven-month time frame (from October 11th, 2013 up to February 9th, 2014 and February 10thrn2015 up to August 6th 2015 and November 2014). The data from each newspaper were alsorngathered by following periods of special events like in 2013 more than hundred thousandrnEthiopian human trafficking victims returned from Saudi Arabia due to ‘illegality' and inrn2015 more than dozen of Ethiopian who travel Libya were slaughtered by ISIS.rnThe study revealed that morality frame was the most predominant frame used by AddisrnZemen whereas Amharic Reporter used attribution of responsibility dominantly. Bothrnnewspapers used solution frame almost similarly. Addis Zemen failed to use conflict frame inrnthe framing of human trafficking stories whereas Amharic Reporter used conflict frame tornreport disagreement. Both Addis Zemen and Amharic Reporter was failed to give enoughrnemphasis to internal trafficking rather they significantly emphasize on the external one.rnMoreover, there was no consistency and fair coverage of human trafficking issue in thernselected time frame. In both newspapers variation has been seen in highlighting andrnemphasizing the causes. In Addis Zemen, broker initiatives or the act of trafficker madernsalient through repeating the same message Amharic Reporter mentioned diverse cause butrnpoverty as cause appeared repeatedly. Addis Zemen utilized government sources dominantly.rnIn contrast, Amharic Reporter relatively utilized researches and international humanrntrafficking reports as sources of information. So, Addis Zemen reflects the view of therngovernment in framing human trafficking stories, whereas Amharic Reporter relatively fair inrnframing the issue.

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