Major Landmarks In The Evolution Of Etv Amharic Dramas The Changing Societiy And Its Stories

Television has turned out to be the predominant medium of contemporary storytelling. Inrnits brief history the making of its dramas across time is being affected and influenced byrnvarious factors. Notably social factors constitute the lion share of the reciprocalrninfluence. Television drama in Ethiopia, from its inception, has evolved under therninfluence of social changes together with important changes brought by introduction ofrnnew technology.rnThis project was preliminary sets out to inquire the evolution of Ethiopian televisionrn(ETV) dramas in the context of the changing societies and its stories. It then reflected onrnthe interconnectedness between the shifts in the shapes of television drama and thernpatterns of the socio-historical conditions that changed from time to time according tornthe social and political administration system.rnIn order to assure the analysis was properly grounded in the condition of dramarnproduction, an attempt was made to devise a historicist methodology. For that purpose,rnstrong theoretical and conceptual claim of television drama study is employed. Accessrnwas granted by ETV to watch the dramas which is barred by only the loss of some of therndramas from the catalogue as well as the audio-visual library.rnThe discussion of the study mainly rests upon illuminating the evolution of ETV dramasrnalong side major social changes and the flow of television in Ethiopia since its arrival.rnTo that end ideological and aesthetic criteria was employed to illustrate particularrndramas. Then the study reveals that ETV dramas in the 1960’s were the first experiencernfor the country and reflected the wealthy social classes. In the 1970’s, after thernrevolution, the dramas began to reflect the social life of the nation under new socialrnorder. In the 1990’s dramas began to take new direction in a more liberal atmosphere asrnit cultivated new writers that work on various issues. Then it was indicated that while therndramas reflected the society of each period, they were forced to represent the dominantrnview hold by the coming and gone ruling classes.rnGiven the findings- conclusion is drawn to illuminate what has been discussed alongrnwith an implication and future prospects. In general it is stated that ETV has been used tornreflect the changing societies in the dramas created in various forms which itself changedrnfrom time too time.

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