This study is concerned about marketing challenges of Micro and small enterprises of Bishofturntown with a view to analyzing their impact on marketing efficiency of the underlying enterprisesrnand forward best strategies that contributes to their success. Both primarily and secondary datarnwere collected using structured questioner, and published and unpublished documentsrnrespectively. By using probability sampling technique 342 respondents were selected from 2621rnoperators. Descriptive and inferential statistics were used for analyzing data. The study revealedrnthat all the respondents were literate and engaged in manufacturing, constriction, trade, servicernand urban agriculture, within the three micro and small enterprises centers found in the studyrnarea. Factors such as marketing skill, legal and regulatory factors, infrastructure, local supply,rnand technical support are statistically significant; whereas, marketing skill and access to financernare not significantly determine the dependent variable, marketing efficiency. The study finds thatrnthere is inadequate market linkage between and among Micro and small enterprises and otherrnlarge scale enterprises; despite their high level collateral requirements, credit and savingrninstitutions were found to be the dominant financing bodies to the Micro and small enterprises. Itrnhas further observed that there is lack of credit facility, shortage of local supply and poorrntechnical support to micro and small enterprises by concerned institutions.The study recommendsrnthat the Micro and small enterprise development office of the town shall create adequate marketrnlinkage between and among micro and small enterprises, medium and large scale enterprises andrnother governmental and non-governmental organizations. The regional government needs to findrnalternative financing institutions, design transparent credit facilities and improve policies andrnstrategies to minimize collateral requirements so as to encourage micro and small enterprisesrnobtain sufficient fund to finance their businesses. It is also advised that Shortage of local supplyrnneeds to be solved through strengthening the existing suppliers, establishing new micro and smallrnenterprise suppliers and then creating market linkage with the underlying enterprises