In marketing endeavors like beer market where, branding plays a significant role in differentiatingrnthe brand from competitor brands, measuring brand equity plays a vital role to extract and utilizernwhat resides in the mind and heart of the consumer for the success of business. The study wasrnaimed to measure the consumer based brand equity via empirical evidence from the beer brands ofrnAddis Ababa, Ethiopia. A five dimension of brand equity model posited by David Aaker was usedrnin order to conduct the investigation via quantitative methods of research, where cause and effectrnconclusive study were applied. Using a probability sampling method (Multistage), 384rnquestionnaires were distributed in Nifassilk lafto and Kirkos sub cities. 305 valid questionnairesrnwere collected, which maintained 79.43% response rate and run into analysis using descriptivernand inferential statistics. The Confirmatory Factor Analysis (CFA) was carried out, so as tornvigorously assess the validity and reliability of the model of measurement. The CFA results in arngood fit between the model and data so that structural Equation modeling was carried out in orderrnto come up with dimensions in the beer market of Addis Ababa through testing the hypothesis usingrnIBM AMOS 21 version. The findings conclude that brand loyalty, perceived quality and brandrnassociation dimensions were found to have a significant and positive impact in the creation ofrnbrand equity in the beer market of Addis Ababa. Whereas brand awareness have a negative impactrnon brand equity, that was a minus from the brand equity. Thus, brand marketing managers shouldrngive much emphasis to invest marketing resources up on brand loyalty so as to create a superiorrnpositive brand equity value. In terms of brands St. George beer is a leader in the market whilernCastle Beer is the last. The demographics: Educated, male and youth and early adults dominaternthe consumption of beer in the country where most of them are drink beer less than per week inrnfrequent bases. Brand equity dimensions vary significantly among mean groups of only in habit ofrndrinking consumer demographic characteristics. marketing managers in brewery companies, thus,rnshould use different strategies such as cause marketing, sponsorship, participating in trade fair,rnenriching their consumer through creating brand communities, employing secondary brandrnassociations like using celebrities, country of origin so as to increase the brand knowledge of theirrncustomer. Creating a strong, favorable and unique, positive brand association in the mind of thernconsumer necessitates high level of awareness and familiarity with the brand. This is a key way torncreate a long term marketing relationship to maintain brand loyalty. This study had somernlimitations. Some were attributed to the method of collecting data entertaining flexible idea basedrnon the respondents was the problem of self-structured questionnaire. The other, the sample was notrnproportional to the market share of the beer brands as a result the industry could be attributed tornthe brand with high market share