Service Quality In Addis Ababa Restaurants Vis-a-vis Price (cases From Arada Gulelle.and Kirkos Sub- Cities)

Perceived service quality as measured by five dimensions of servicernquality and price IS the central point of discu ssion in- this study. ThernmqUlry was to scrutinize a gap between customers' service qualityrnexpectation s and cu stomers' service quality perceptions (experience).rnCustomer survey was conducted by administering a questionna irerndesigned by incorporating the five dimensions of SERVQUAL and price.rnThe five dimensions of service qua lity are accepted by Customers . Thernmost favored dimension of the five is tangibles. Responsiveness andrnempathy are the second favored dimensions by cu stomers. Reliabilityrnand assurance follow being the third and fourth . However, resta u rantsrnare not performing well with respect to empathy, tangibles, reliability. Arnslightly equal proportion of respondents stood in opposite directions withrnrespect to price as an indicator of service quality

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