The objective of this study was to investigate the effect of Traditional marketing strategies on womenâ€™s contraceptive buying behavior from DKT Ethiopia partner MCH centers of Addis Ababa. A quantitative research approach and descriptive and explanatory research designs were used. Both primary and secondary data were collected. Statistical Package for the Social Sciences (SPSS) version 23 was used to analyze the data and the study had a 93% response rate. The finding of the study shows that product availability makes the strongest unique contribution to explaining women contraceptive buying behavior followed by product awareness and their availability. Even though, women contraceptives price has a positive effect on their buying behavior, its effect is not statistically significant. This is probably because of women contraceptives are available for free or with the possible minimized price in the market. The availability of womenâ€™s contraceptive in the MCH centers, womenâ€™s contraceptive distribution (accessibility) and consumersâ€™ awareness (promotion) have positive and significant effect on their buying behavior. The price affordability of womenâ€™s contraceptive has a positive but insignificant effect on their buying behavior. This is probably because of women contraceptives are available for free or with the possible minimized price in the market. Therefore; through continues market survey, women contraceptive marketers, especially manufacturers, importers and wholesalers should mainly work on the availability, types & variety of women contraceptives at each and every MCH centers and maintain continuous supply of each product to avoid stock out. In addition, women contraceptive marketers should increase the number of MCH centers in order to enhance consumersâ€™ accessibility to the products. Lastly, further study should be conducted on the price of women contraceptives to examine its effect on their buying behavior