This study was conductor or treated to know the improvement in “Marketing of agricultural products in Anambra State”. A case study of selected local government area in Anambra State. The research work handles the general concept of marketing from the beginning and tailors its diversion down to the marketing concept with an overall view of marketing of Agricultural product in Anambra State. It traded history of man with consumption patterns of cash and food crops. The early man was based primarily on subsistence economy until recently when they started appreciating the importance of market economy, where exchange was bedrock of all transactions.

The population of this study was drawn from four towns in Ogbaru Local Government Area. This was down to get the constituencies equally represented.

The points considered include the assessment of the nature of road network, the storage facilities, assessment of the knowledge price system in marketing of their products and finding their level of education.

The information for this work was collected from the questionnaire distributed to the study group. The return was two out of 100(100%).

The frequency distribution table was used in data analysis. Result gotten after analysis of the data revealed that the marketing of agricultural products in Ogbaru Local Government Area is faced with a lot of marketing problems.

LIST OF TABLES

TABLES PAGES

1. The table for towns and the number of 24

Farmers used.

2. Return of Questionnaires 26

3. Responses – Attain, Odeakpe, Umuleri

4. Question Analysis

TABLE OF CONTENTS

TITLE PAGE

APPROVAL/CERTIFICATION

DEDICATION

ACKNOWLEDGEMENT

TABLE OF CONTENTS

LIST OF TABLES/FIGURES

ABSTRACTS

CHAPTER ONE

1.0 Introduction

1.1 Background of the study

1.2 Statement of the problem

1.3 Purpose of the study

1.4 Significant of study

1.5 Research questions

1.6 Scope of the study

2.0 CHAPTER TWO

2.1. Review of related literature

2.2. Summary of the literature review

CHAPTER THREE

3.0. Research of Methodology

3.1 Design of the study

3.2. Area of the study

3.3. Population of the study

3.4. Sample size and sampling techniques.

3.5. Questionnaire Design

3.6. Method of data collection

3.7 Observation.

3.8 Method of Distribution Questionnaire

3.9 Description of data analysis tools for testing of Hypothesis.

3.10. Instrument for data collection

3.11 Validation of the instrument

3.12 Distribution and Receival of Instrument

3.13 Method of data analysis.

CHAPTER FOUR

4.1 Presentation and analysis of data

4.2 Importance of storage

4.3 Mode of transportation

4.4 Importance of transportation

CHAPTER FIVE

5.0. Discussion of Research findings, conclusion and recommendation.

5.1. Introduction

5.2. Conclusion

5.3. Recommendation

5.4. Limitations of the study

5.5. Suggestion or for their research

5.6. References

5.7. Appendices

CHAPTER ONE

INTRODUCTION

Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services involved in moving food and other farm products from the producer to the final consumer in another development, marketing is defined as:

a) The human activating directed at satisfying need and want through exchange process. It can also be defined as’’ the process in a society by which the demand structure for economic good and service is anticipated, enlarged and satisfied through the conception, promotion, exchange and physical distribution of such good and services in socially responsible manner.

In recent time, the problems encountered by farmers in the marketing of agricultural products include storage, logistics, promotion and lack of marketing mix. Inadequate or poor storage facilities have made the products to deteriorate easily and never to last for longer period. Some farmers do not even have storage for their products, those who have lack the method of preservation but with planed and comprehensive scheme for good nationwide storage and bulk ware housing for coco – yam, yam, cassava including seeding for replanting could be preserved all the year round. The need for these facilities is easily recognized in view of the enormous waste and acute price instability cause by the agricultural product. Some farmers do not know their customers, where to shift their products due to the fact that marketing research is not practiced. Unreliable population figure, lack of statistical records to indicate the age, income group, educational level and the social norms make the farmers not to know the actual place to shift their products

Lack of access to good road and transpiration system has hindered agricultural product distribution. Some framers see vehicles eg one in a day, while some have to walk many kilometer before sending the product to their destination, some may also get damaged along the way. The idea of marketing mix is lacked by the farmers and the mix includes product, price, promotion and physical distribution. The interest of customers should be considered by the farmers before determined the kind of product to produce and introduce to the market for specific groups and according to the tastes and standards. Even in development countries this technique is applied by the government to decide WHAT, WHEN, and WHERE, some social amenities are provided for the development programmers. The uncertainty and price fluctuation faced by the framers do not have specific price for their product generally and in most cases the price are determined by the number of buyers and sellers

1.1 BACKGROUND OF THE STUDY

In the past, production was for consumption and inters house hold exchange and was therefore primary, of subsistence in nature and made little or no room for specialization because farmers produce all they needed. Barter system of exchange involved the exchange of a commodity for goods. This type of exchange system is disadvantageous in that it is clumsy and it wastes time. It depends entirely on double coincidence of wants in the sense that the buyer does not only find the seller who has what he (the buyer) has for exchange

Presently, there are change of marketing system through money system. This help to build up large farmers as the agricultural production and marketing specialist.

More market are been set for the marketing of agricultural products at the large farmers produced more products. These markets help to recognize marketing of agricultural products in anambra state.