This study examined the implementation of the national investment policy of Ethiopia in SNNPR The research wasrnaimed to assess investment policy implementation achievements and challenges in Southern Nations Nationalities, andrnpeoples Region with a specific focus 0n Sidama, Kafa and Gamo Gofa Zones and recommending possible Solutions to itrnrnHence, the method that was found to be appropriate to this study was longitudinal study method Accordingly, thernthree study Zones were selected purposively. The technique used to gather data Were open & closed ended questionnaire',rnunstructured interview, focus group discussions and non participant observation. About the respondents, 10 keyrninformants were interviewed and their responses were " corded These Wet,; the head of regional investment agency, headrnof regional chamber of commerce, head of Sidama zone investment desk, two investors, chief administer of Dela kebelernand one religious leader from Aletawondo woreda of Sidama Zone Were, interviewed. Furthermore In addition, manager ofrnArbaminich town administration was interviewed Furthermore .,public relation officer of Kaffa Zone investment deskrnand a manager of Tegana Tula organic coffee producers PLc were interviewed. The above mentioned respondents werernselected because of their responsibility and their understanding about the subject"! matter: A total of 60 questionnairesrnwere distributed and 37 were collected back by the researcher from the region, Sidama zone, Gamo-Gofa ZOne andrnKaffa zone respectively using purposive selection. The selection was made taking their profession and institution in tornconsideration. A total of 48 participants were included in FGDs, the FGD was conducted in the three Study zonesrnseparately. The selection process targeted on investors, professionals from the investment agency, trade and industryrnbureau, regional revenue authority, Agriculture' and rural development bureau, zonal investment offices, Work andrnurban development department, lobor and social affairs department and town administrations of the three ,inspectivernzones. The researcher approached the heads of the institutions by submitting the letter from the Addis AbabarnUniversity. By so doing three main group discussions and 9 sub group discussions we" held The researcher visited 10rnproject sites and 20 people w"" communicated at the time of direct (non participant) observation. The composition ofrnthe respondents was owners, managers and employees ill the investments and some community members from the surrounding.rnThe findings of the study divulged that human and material 'resources, especially at the Zonal level and the assignmentrnof competent professionals in the sector found to be less satisfactory. in terms of material recourse the agencies, especiallyrnZonal agencies, have no adequate financial resource, "for the facilitation of office work and to oversee investment projectsrnsited ill different directions of the Zones. Vertical and horizontal coordination between different stakeholders was veryrnunsatisfactory. There was also lack of skill, know-how and commitment in local level leaders about investment policyrnImplementation