Assessment Of Students Perception On Addiction Cognitive Dissonance And Dissonance Behavioral Change To The Exposure Of Tiktok Social Media Platform Within Highs Schools In Bole Sub City

The urban cities of Ethiopia, particularly Addis Ababa youth students in high school often engage rnthemselves with the new viral social media platform named Tik Tok. This frequent interaction with rnTik Tok app is perusing a noticeable discrepancy on students’ behavior. This study tried to answer rnwhether there is an addiction among students, a presence of cognitive dissonance and does a rnnoticeable cognitive behavioral change occurs among students due to exposure of Tik Tok. To rnaddress this, a priority cross-sectional quantitative study method was used followed by a rnsequential qualitative study of in-depth interview to explain the data collected on quantitative rnstudy. The researcher employed survey designed with an enumerator administered structured rnquestioner to select 135 students through systematic random sampling technique and additional of rn12 students for in-depth interview through convenient sampling method. The quantitative data wasrnexamined through cross-tabulation Pearson Chi-Square test method to measures and see the rnassociations’ of the independent and dependent variables toward addiction, cognitive dissonance rnand cognitive behavior change. And the qualitative data was analyzed by observing the common rnperception, behaviors and patterns. The Pearson Chi-Square findings shows addiction presence on rnTik Tok is significant and the presence of cognitive dissonance is visible because students’ rnreasoning to join Tik Tok as an entertainment is still considered to be aspiring and the perceivedrnfake personalities and is being perused to be replicated in day to day lives. Also dissonance rnbehavioral changes were observed on students’ clothing style, attitudes change towards friends rnand academic performance decrease. This study shows awareness needs to be createdrnparticularly; families and schools need to be aware of the discrepancy that Tik Tok is perusing to rnVIIrndevelop undesirable behavior over time. In addition further empirical studies need to be conducted rnto measure Tik Tok significant impact on students’ psychological well-being

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