Maintaining sound health and weI/being is the prime concern ojparenting el'erYlI'here. Blltrnthe 1'(>01 health situation of inionts in Finoteselam is one among the worst in the COlll7tl")'.rnMorbidity and injury remain high in this age group due to the inappropriate and less qualitv carernprol'/ded to in/(lI1t.s', This stU(~V was designed to understand iJ?iunt care beliejs' and practices thatrnhave an /1I/jJact on health il1 Finoteselam. Cultural heliej' and practices associated to feeding,rnhealth lIf(magelllent, p,sychosocial care, and hygiene care have an extensive impact on thisrnregardrnThe studl employed qualitative method. It was conducled using an interview data (l.JOrnlactating mol hers (whose surviving baby aged belween .J I day and 12 month) and 6 volunlaryrnhealth workers il1 addition 10 focus group results with heterogeneous group of participantsrn(elderly WOlllen, TBAs, herbalists and faith healers) frol11 both urban and rural kebeles ofrnFinoteseloll/. The collected data through interviews and FGDsji'om February 08 to March22 lVasrnthell/ot/coll}' (//wlv::edrnfhe result cl analysis showed Ihat a number of infallt care related beliefs' and practicesrnajfect injl.lI/t heallh in Finoteselam both in urban and rural kebeles. While SOl1le of them have nornknown destructive elfect, others are found to be dangerous to health. Ifealth damaging beliejvrnalld practices include those which restrict exclusive breastfeeding (beliejs' such as breast milkrnII1suflicienC', fear ofabdol71inal pain and thirst on babies in feeding sole breastmilk) , behaviorsrnofleedillg illfants wilh less nutritious food items, beliefs which delay or hasten the timing in thernintroduction of complementary foods, behaviors that endanger personal, domestic andrnenvironmental hvgiene (such as open defecation and urination, absence of water treatmel7l atrnhOllie, lack o/.fi'equent hand washing and bathing) , customs which result in misconstruction ofrnthe caules of infant health prohlems (beliej' on supernatural and spiritual/orees) and diseasesrn,specific belief.Â· that initiate unfilling or delayed care seeking