The pU/pose oJ the study was to assess marketing strategy oj Kombolcha textile JactolY in SouthrnWollo oj Amhara region. in order to relate the findings oJthe study, adequate related liter{lturernand documents were reviewed and the lIIethodology employed was descriptil'e survey I'ithrnquantitative and qualitative data analysis method. A survey was conducted by taking judglllcnwirnsamples oj 50 employees oJ the company. The data collected were analyzed by lIIilizingrnappropriate statistical methods. The study revealed that, the products brand d1/erel1liates therncompany's product to other competitor 's product; it does not introduce additional brands ill thernsame categoIY;, it launches products in a new category within a new brand and, products'rnpackages are well designed. The company uses personal selling and advertisell1el1lto prall/ore irsrnproducts. The company's pricing objectives were current profit maximization. survival alldrnqualilV leadership, and the company's main pricing strategy was geographical pricing Therncompally has enough ollliets to sell its product, it uses exclusive distribution strategy. and directrndistribution /IIethod II/Ore ji-equel1lly. Finally. the marketing strategy was affected by inremalrnenvironment, micro environment and macro environment. Based on the results, somernrecol1lmendations were made: Jemales should be encouraged to participate in the managerialrnposition, Additional brand should be introduced in the same category, all promotional mixesrnshould be used, the company should consider publics or marketing intermediaries when it makesrnstrategy and other commendable recommendations were Jorwarded.