The purpose of this study is to assess the marketingrnpractices in NPOs in Addis Ababa in light of four P' s ofrnmarketing elements at AAHPCO . To undertake this research ,rndescriptive approach is adopted . Primary and secondary datarnsources used via questionnaire and interview surveyrntechniques to the former and referring the existing data setsrnfor the latter one . Moreover , statistical tools such as mean ,rnstandard deviation , variance and range are employed and arnLikert scales is applied too . To make the study manageable asrnwell as cost - effective , out of 100 (one hundred) population arntotal size of 50 samples were drawn by SRS method at Head andrnKebele levels and purposive technique applied at sub cityrnlevel . ' AAHAPCO' has developed marketing mix programs inrnlight of marketing mix elements only for three of the four Psrnsuch as products/services , place and promotion . Nevertheless ,rnthere are no programs set for pricing . Customers arernreceiving the services/goods freely so long as they fulfillrnthe criteria stipulated by the organization . Besides ,rn"AAHAPCO" does not have objectives in terms of newrnproduct/service development . Moreover , neither marketingrndepartment nor marketing professionals exist . Under "AAHAPCO"rnthere is serious problem in coordinating and its marketingrnmix practices with different departments. Government took thernlion share of the source of funds followed by foreign NGOs .rnSelective distribution strategy is applied under it in orderrnto allocate its services/goods . Concerning promotion ,rnpersuasion and informative types of messages are used .rnMoreover , pamphlets are the first one used by thisrnorganization followed by broad cast advertising whilernnewspaper took the third rank in order to advertisernservices/goods as well as the organization per se . At grassrnroots , unlike head quarter and sub cities , the studyrnorganization does not involve itself in any fund raisingrnactivities . The product/service program design in the studyrnorganization is based on the demands of both donor and clientrnmarkets interest and its efficiency and effectiveness wasrnalso leveled as good in light of both markets . Therefore , itrnis recommended that ' AAHAPCO ' should start working withrn' Private sector fund raising ' companies that help identifyrnpotential corporate partners in other industry sectors ,rnincluding consultancy firms , food and clothing