Advancement in technology has expanded the number of television options advertisersrncan use fO deliver their me age to audiences. Advertising ethics as a terminologyrnwa characterized as an oxymoron. Yet companies do not have to compromise inrnbeing ethical or profitable, but the ideal situation would be to combine both elements.rnFor adverti ing to be effective, consumers must have confidence in it. So continuedrndeception, as it eems common in ETV promotion, is self-defeating. Thi research isrnaimed at investigating Television Advertising in Ethiopia with special emphasis tornethics of Advertising. This study ha some purposes like, to provide information inrnThe area at least to encourage other re earchers, and to help advertisers change theirrnview of ads on their ethical ide and making them less deceitful and ethically sound,rnand also to help Ethiopian television program editors to evaluate messagesrnemphasizing on their ethical soundness. Descriptive study for the assessment of ethicsrnon television advertising has been conducted by using questionnaire and interview asrnmajor data collection instruments. Accordingly, the study reveals that ETVads havernbeen conducted with out any strong regulations and considering ethics ofrnadverlisement ha not got the necessary attention. The study also indicates mostrnadvertising agencies enter to the advertising business just for the sake of obtainingrnincome without any knowledge in the area. As a result most of the advertisementsrntransmitted in Ethiopian television do not fulfill the ethical standards of advertisingrnsince they are exaggerated and are full of deceitful information. Based on thisrnindication, the study concludes that there are problems of Ethics in ETV resultedfromrnmany factors. Finally the study recommends some solutions to be practiced by therngovernment to enact strong code of conduct, advertising agencies and customers ofrnETV to minimize the violation of ethics of adverting by providing training forrnagencies and consulting contemporary theories on advertising which are mostrnapplicable for internationaL media and adapting it to Ethiopian context.