This research study is made considering the basic marketing philosophy thatrnsupports the necessity of giving prior considerations for consumers in anyrnmarketing activities. The study assessed consumers' perception of the quality ofrnCafe service delivery in the Arada sub-city. The specific objectives behindrnconducting the study were to assess consumers perception of service qualityrnusing reliability, responsiveness, assurance, empathy, and tangibles servicernquality dimensions; to indicate gaps between consumers perception andrnexpectations; and to assess consumers overall satisfaction. Conveniencernsampling method was used to collected data from sample respondents via therndistribution of questionnaires developed taking the SERVQUAL model ofrnmeasuring service quality. The findings of the research indicated that consumers'rnhave a little more than average perception as to the dependability, courtesy, andrnattractiveness of the physical facilities of the service provision they received. Thernwillingness of the service providers on helping customers and providing promptrnservice and the individualized attention they give to customers is perceived asrnbeing poor. Consumers were found to experience a negative gap in getting arnquality Cafe service provision that meets their expectations. Service providersrnwere found to lag behind reaching the point of being perceived as excellent inrnproviding quality service. The existence of consumers who have a positivernperception as to the overall quality of service they had experienced despite therndiscrepancies they indicate in their perception-expectation gap score was also ofrnthe major findings of the research. Respondents have also communicated thernrelative importance of the service quality dimensions in affecting their level ofrnsatisfaction from which reliability and responsiveness in services were found tornhave a stronger effect. Stepping from the research findings, it is concluded thatrnthe quality of Cafe service provision in the study area is in short of gettingrnconsumers best perceptions compared with that of their expectations. For a betterrnquality service provision that can win consumers better perception, the Cafernservice providers are recommended to make improvements in all service qualityrndimensions with a special attention to be given for reliability and responsivenessrnin services. The creation of a customer oriented mentality by all personnel andrnthe conduction of continuous assessment on consumers' perception andrnexpectations that can change from time to time are recommended to be made byrnthe side of the service providers. These helps to further enhance the current levelrnof customers' satisfaction.