Drinking bottled water has become a trivial habit in many people's everyday lives.rnBad tap water taste or quality, fitness objectives or safety purposes, numerous reasonsrnlead consumers to buy bottled water. Bottled water may even be necessary, forrninstance in case of temporary tap water contamination. The trend toward consumingrnmore and more bottled water will keep increasing in the coming years. Thisrnflourishing market is profitable for a high number of companies, and employsrnthousands of people world-widernThe mam purpose of this study is to provide an overview of the bottled waterrnmarketing situations in Ethiopia, by selecting some cities consumers' and theirrnbuying behavior of bottled water products. As a common approach to establishrnunderstanding of bottled drinking water marketing and Consumer buying behavior,rnwhich are a lucrative and accessible segment, selected cities consumers such as AddisrnAbaba, Ambo, and Adama have been sampled to investigate the research problem;rnAre marketing mix elements, Psychological, and Demographic factors affect consumerrnbuying behavior of bottled water?rnTo conduct this study, a descriptive survey method was employed. For this purpose,rnquestionnaire were used as the main instrument for the source of collection of data.rnAnalysis on current bottled brands was also performed by exploring some collectedrnbottled water brands. Data collected through these instruments were analyzed usingrnstatistical package for social science (SPSS} version 17.0 successfully. The result ofrnthe study reveals that some marketing mix elements had indirect relationship withrnconsumers' bottled water buying behavior, and also demographic and Psychographicrnfactors affect consumer purchase rate of bottled water. .rnFinally, depending on these findings,some recommendation and implications forrnfurther research are forwarded as to how all the water bottler companies can play vitalrnmarketing role to satisfy the needs and wants of bottled water consumers.