Postgraduate Project Topics, Thesis and Dissertation
10721. The Effect Of Celebrity Endorsement In Tv Ads On Consumers Buying Decision The Case Of Heineken Ethiopia
Today marketers choose to utilize celebrities as endorsers in their marketing campaigns to survive and moreover to reach at excellence in consumer buying decision. Celebrity endorsement is an advertising strategy whereby companies use people of public recognition as spokespersons for their...
10722. The Effect Of Product Diversification On Sales Performance In The Case Of Unilever
Product diversification is among the important company strategy that has powerful effect on sales performance. The objective of this study is to analyse the effect of product diversification on sales performance in the case of Unilever. The sample populations of the study were cosmetic beauty and...
10723. The Effect Of Internal Marketing On Customer Satisfaction The Case Of Private Universities In Bishoftu Town
The purpose of this paper is to explore the effect of internal marketing on customers’ satisfaction the case of Private Universities in Bishoftu Town. The study was Explanatory and quantitative in its approach. A structured questionnaire was developed. The hypotheses were simultaneously...
10724. Factors Affecting Adoption Of Solar Lightning Products In Rural Villages Of Ethiopia The Case Of Oromia Special Zone Surrounding Addis Ababa
Understanding factors influencing the adoption and subsequent diffusion of solar lighting products at the household level is crucial to creating access to sustainable renewable energy sources for rural communities. This study therefore is conducted with the main objective of identifying factors...
10725. The Effect Of Advertising On Sales Volume Within Beer Industry In Case Of Addis Ababa City
The purpose of this study was to examine the effect of advertising on sales volume within beer industry in case of Addis Ababa city. The study focused on four determinants namely; advertising media factor, advertising message factor, advertising source factor and advertising receiver factor which...
10726. The Effect Of Internal Marketing On Customers Perceived Service Quality The Case Of Ethiopian Federal Ministry Of Revenue
The idea of satisfied employees for the benefit of satisfied customers is developed through the concept of internal marketing. This research paper was conducted to examine the effect of internal marketing on customers perceived service quality in Ethiopian Federal Ministry of Revenue. The target...
10727. Factors Affecting Real Estate Customers Choice Of Residential Houses Evidence From Some Selected Real Estate Companies In Ethiopia
The purpose of this study was to examine factors affecting real estate customer’s choice of residential houses; evidence from some selected real estate companies in Ethiopia. The researcher has studied the effect of price (price sensitivity and price information), quality (number of rooms,...
10728. The Effect Of Service Quality On Student Satisfaction Evidence From Private Universities In Addis Ababa Ethiopia
Service quality is an essential element to get competitive advantage for service companies. Specifically, to higher education institutions, in addition to meeting the academic standards and getting accreditation, measuring students’ perception of service quality as primary customers of...
10729. The Effect Of Competitive Intelligence On Marketing Effectiveness In The Ethiopian Steel Manufacturing Industries
The purpose of this study was to empirically investigate the effect of competitive intelligence on Marketing Effectiveness in the steel manufacturing Industries in Ethiopia. It followed a deductive form of research approach and the research design was explanatory. The target population of this...
10730. The Effect Of Advertising On Consumer Purchase Decision The Case Of Baby Diaper
Advertising is a form of communication intended to convince an audience (viewers, readers orrnlisteners) to purchase or take some action upon products, information, or services etc. Thisrnpaper tried to investigate the relationship between advertising (advertising media, advertisingrnmessage,...
10731. The Effect Of Brand Equity Of Assembled Automobiles On Consumer Purchase Intention An Empirical Study Of The Automotive Industry In Ethiopia
The study was aimed to measure the effect of brand equity of Ethiopian assembled cars on purchase intention by utilizing Aaker’s customer based brand equity model. Four dimensions (brand awareness, brand association, perceived quality & brand loyality) used in order to conduct the study....
10732. Factors Affecting The Buying Behavior Of Leather Foot Wear Manufactures The Case Of Anbessa Shoes Share Company
The main aim of this research was to assess the factors that influence the Buying Behaviour of Leather Foot Wear Manufactures; the case of Anbessa shoes Share Company. These four determinants: Environmental factors, Organization factors, Interposal factors and Individual factors have been kept in...
10733. Practice Opportunities And Challenges Of Electronic Banking Customers In Addis Abeba Area Case Study On Cbe Abdb And Aby
The main objective of this study is to find out the factors influencing the usage of E-banking in Ethiopia. The study tries to find the main independent variables that could hamper the development of E-banking service products based on the two widely used adoption theories which are Technology...
10734. The Effect Of Positioning On Customer Loyalty The Case Of Anbesa Shoe S.c
Positioning has been an important part of marketing since companies began to recognize the relevance of having control over their image of the brand. It is a first element to address in strategic marketing, & everything else is aligned to it. The fact that how foundational most organization...
10735. The Role Of Ethiopia Commodity Exchange (ecx) In Stimulating Agricultural Commodities Export ( The Case Of Export Coffee )
Commodity exchanges have crucial roles in the economic development of a nation at large and in the financial and non-financial developments of their market actors. Exporters of commodities as market actors of commodity exchanges are expected to benefit from agricultural commodity exchanges. The...
10736. Attitude Of Pharmacists In Government Hospitals Towards Generic Medications In Addis Ababa Ethiopia
The aim of this study was to assess attitude of pharmacists towards generic medications. The study was conducted in all government hospitals pharmacies in Addis Ababa city, from April 30, 2019-May 30, 2019. Mixed (quantitative and qualitative) research approach was used; the data collection tools...
10737. Effects Of Personality On Purchase Decision Of Working Women In Addis Ababa
The purpose of this study is to identify the factors that affect the purchase decisions of working women in Addis Ababa. This study attempts to explore and determine the effects of personality that are responsible for the purchasing decisions made the working women. In this research the OCEAN model...
10738. Determinants Of New Product Success In The Ethiopian Paint Factory. (a Case Of Nefas Silk Paint Factory Addis Ababa Branch Ethiopia)
This study examines the Determinants of new product success in the Ethiopian paint factory with special emphasis of Nifas silk paint factory Addis Ababa, Ethiopia. The existing business setting globally requires companies to develop new product to gain sustainable competitive advantage with...
10739. The Influence Of Promotional Mix On Brand Preference The Case Of Origin Mineral Water Company
The main aim of this research was to understand the influence of Promotional mix on brand preference in case of Origin Natural Mineral Water Company in Ethiopia. This study provides an idea to the marketers and can be used as tools to assist them in pursuing their marketing objectives. Four...
10740. The Effect Of Sales Promotion On Sales Volume The Case Of St. George Beer
The purpose of this study was to examine the effect of sales promotion on sales volume of St. GeorgernBeer which is one of BGI Ethiopia Beer brands. The researcher found out various ways through whichrnthe company employed sales promotion to raise sales volume of its product, stimulate and...
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