Postgraduate Project Topics, Thesis and Dissertation
1761. Assessment Of The Major Challenges In The Performance Of Road Construction Projects. In The Case Of Addis Ababa City Road Authority
Road building is a significant sector in Ethiopia as well as Addis Ababa, as it is in many other countries and cities, because of its enormous contribution to the country's economic growth and social development in terms of job possibilities and macro-economic aspects. However, the road...
1762. Role Of Acquiring Turnkey System For Project Success Of Telecom Expansion Program The Case Of Ethiotelecom
Telecom services have advanced from times to time and now, nothing seems possible without telecom services. Satisfying the ever increasing customer demand is challenging and hard to fulfill the need. Ethiotelecom is the only telecom operator in Ethiopia and responsible to deliver all type of...
1763. Assessment Of Project Identification Design Practice The Case Of World Vision Ethiopia
In Ethiopia, there is a massive inflow of funding through unilateral and bilateral cooperation, majority of which is in the form of aid. For the past consecutive years, this inflow even exceeds the export earnings from coffee. Hence, these funding aimed at supporting projects and Programmes through...
1764. The Effect Of Online Marketing On Purchase Intention The Case Of S.t George Beer
The overall objective of this study was to examine the effects of online marketing on consumersꞌ purchase intention in S.t George Breweries. The study was conducted selected sub cities in Addis Ababa. Quantitative method had applied and both descriptive and explanatory research design used for...
1765. Assessment Of The Contract Management Practices In Ethiopian Federal Road Construction Projects
This research assessed the Contract Management Practice in Federal Road Construction Projects which intern attempts to maximize the return on investment through meeting the project’s objectives. The study took a form of descriptive design. The data were collected qualitatively using...
1766. Investigating Factors Affecting Consumers Intention To Use Ecommerce A Case Study Of Awtar Music Application
The diffusion ofinformation and communication technologyinto marketing activities hastranslated into thernuse of online shopping or ecommerce activities to maximize convenience to every aspect of day-to-dayrnlife.The main aim of this research was to investigate factors that affect consumers’...
1767. Factor Influencing Consumer Purchasing Decision In The Selection Of Real Estate In Addis Ababa
The purpose of this study was to examine factors influencing consumer purchasing decision inrnthe selection of real estate companies in Addis Ababa. The researcher has studied the influencernof, Distance (nearness to a city, school, transport accessibility, public transportation, distancernfrom...
1768. Effect Of Alcoholic Drink Promotion Ban On Performance The Case Of St. George Brewery
Beer companies in around the world employed diversified broadcast media, such as television, radio, social media platforms and other graphic media in order to advertise and sponsor their goods. In most cases there have been tendencies to ban alcoholic drinks advertisement and promotions which...
1769. Factors Influencing Consumer Purchasing Decision The Case Of Dukem Niger Seed Oil Of Addis Ababa
This study was conducted with an objective of identifying factors influencing purchase decision of consumer, a case of Dukem Niger Seed Oil. To address this objective, factors such as Income level, Life style, Reference Group, price, and product quality were used as independent variables. This...
1770. Factors Affecting The Export Performance Of The Garment And Textile Industry In The Case Of Arvind Lifestyle Apparel Manufacturing Plc
This study aimed to examine factors affecting the export performance in the industry of garment and textile, in the case of Arvind lifestyle apparel manufacturing plc. Researcher used a quantitative research along with descriptive & Explanatory approaches. A conceptual model was constructed, and...
1771. The Effect Of Service Quality On Members Satisfaction An Empirical Evidence From Ecx
The purpose of this study is to see how service quality affects members’ satisfaction at the Ethiopia Commodity Exchange. Based on this study, the active engagement of both members as well as the staffs of the exchange has a deciding contribution on the effects of service quality that is...
1772. Factors Affecting Destination Loyalty Of Tourist Site In The Case Of Addis Ababa
Tourist destination loyalty is one of the most important factors for destination marketers since retaining existing tourists is more desirable and less expensive than attracting new ones. Tourist loyalty is critical in the service industry, which includes the tourism industry. If the factors that...
1773. The Effect Of Product Differentiation On Competitive Advantage Mediated By Brand Image An Empirical Study On Residential Real-estate Business In Addis Ababa
This research is an empirical study of these companies' product differentiation and competitive advantage strategy and how they apply differentiation to their marketing strategies to use it as a competitive advantage. Most companies do not consider differentiation a competitive tool, especially the...
1774. Factors Influencing The Export Performance Of The Floriculture Industry The Case Of Marginpar Ethiopia Plc
The study’s general objective is to examine the internal factors that influence the export performance of Marginpar Ethiopia plc from internal (firm) perspective. To accomplish these objectives a conceptual framework (model) was adopted based on prior related literature reviews, hypothesis...
1775. The Effect Of Celebrity Endorsement On Consumer Buying Behavior The Case Of Fast Moving Consumer Goods (fmcgs) In Addis Ababa
Celebrity endorsement is a widely used tactic in marketing and a useful way of Pushing a product in crowded markets, much research has been done on the selection and effect of celebrity endorsement. The study was done with the aim of assessing the effect of celebrity endorsement on consumer buying...
1776. The Effect Of Tourism Marketing On Tourist Flow The Case Of Selected Tourism Site In Addis Ababa
Tourism is one of the fastest growing segments of the travel and tourism industry. The indicatorrnof the city tourism growth is becoming increasingly apparent in Addis Ababa and playing arnbig role. This thesis is meant to review the factors influencing tourism marketing in AddisrnAbaba, to realize...
1777. The Effects Of Service Marketing Mix Elements On Repurchase Decision The Case Of Selected Private Insurance Companies In Addis Ababa
The aim of this study was to investigate the effects of service marketing mix elements on repurchase decision in the case of selected private insurance companies in Addis Ababa. To achieve the study objectives, explanatory research design along with quantitative approach was applied. A sample of...
1778. The Effect Of Legal And Institutional Factors On Consumer Protection In Ethiopia
The absence of studies about consumer protection in Ethiopia from marketing perspective in general and the role that can be played by consumers associations if the Ethiopian legal framework allowed them in the issue in particular inspired this study. The objective of the study was assessing the...
1779. Determinants Of Customers Buying Decision Of Locally Assembled Light-duty Vehicles The Case Of Belay Ab Motors
The objective of this study was analyzes the determining factors that affect buying decisions in locally assembled light duty vehicles of Belay AB motors in Addis Ababa.. specifically the study examine the influence of, Brand Image, After sales Services, Product Attributes, External Factors and...
1780. Factors Affecting The Adoption Of E-commerce Evidences From Selected Hotels In Addis Ababa
As the tourism industry expands globally, the need for expanding the communication networks to connect the customers and the service providers has increased. E-commerce is a profit-making transaction strategy that enables faster and wider business transaction from wider contexts of economic value...
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