Postgraduate Project Topics, Thesis and Dissertation
1781. The Effect Of Digital Sales On Revenue Maximization The Case Of Ethiopian Airlines
This study analyzed the effect of digital sales on revenue maximization taking the case of EthiopianrnAirlines. The study took the selling function as an extension of the marketing concept as suggestedrnby Jobber D. and Lancaster G. (2009) where the firm’s and its sales person’s...
1782. Effect Of Advertising On Customers Purchase Intention Of Soft Drink A Case Of Gift Bottled Water Damot Industrial And Commercial Plc Addis Ababa Ethiopia
The general objective of this study was to assess the effects of advertising on customers purchase intention of soft drink a case of Gift bottled Water Company in Addis Ababa, Ethiopia. Advertising is a form of communication that attempts to influence the behavior of a defined target audience. In...
1783. Measuring The Level Of Efficiency The Case Of Ecx Electronic Trade Platform
The Ethiopian Commodity Exchange was established to improve Ethiopian agriculture and change the economy through a vital, efficient and clear marketing system. Properly applied and regulated, commodity exchanges can achieve overall country’s economic and developmental goal and strengthen the...
1784. Factors Affecting Consumer Brand Preferences The Case Of Cultural Food (baltena) Producers
Every consumer has his/her own brand preference for products and apply it while making a purchase. The objective of this study was to examine the factors that affect customers brand preference for cultural food producers’ brand. The independent variables included in this study are...
1785. Influence Of Advertisement On Consumer Brand Preference The Case Of Automobile In Addis Ababa
The primary objective of this study was to analyze the influence of advertising on consumers’ brand preference of automobile in Addis Ababa, Ethiopia. It followed an inferential research approach and the research design was descriptive. In order to collect primary data, a structured...
1786. The Effect Of Media Advertisement On Reducing Road Traffic Accidents The Case Of Divers In Addis Ababa
Road traffic accidents are major preventable causes of disability and death in Ethiopia, this is a serious problem in the capital city of Addis Ababa, as road traffic accidents have psychological, social and economic impact on families as well as the country as a whole. This paper discusses the...
1787. Effect Of Marketing Programs On Consumer Purchase Behavior In The Case Of Anbessa Shoe Factory
Anbessa shoe factory, the first shoe manufacturer in Ethiopia holding large customers, is experiencing competition from new entrants in the shoe market industry. The study tried to discuss the influence of major factors that affect the response of consumer purchase behavior by focusing on the...
1788. Determinant Of Foreign Direct Investment In Ethiopia
This paper examines the determinant of foreign direct investment in Ethiopia. The study applies the ARDL model in order to make an appropriate analysis of the effects of the variables on foreign direct investment by using time series data covering a period of 1984-2019, which was collected from...
1789. 2004
የዚህ ጥናት አላማ በ2004 á‹“/ሠበተዘጋጀዠየዘጠáŠáŠ› áŠáሠየአማáˆáŠ› ቋንቋ መማሪያ መጽáˆá...
1790. The Effect Of Social Media Marketing On Brand Awareness The Case Of Kidame Beer
Brandsaresupposedtoprovidetheconsumerswithaspectsof“bothtangibleandrnintangible,functional and hedonistic,visible and invisible–underviable...
1791. The Effect Of Traditional Marketing Strategies On Womens Contraceptive Buying Behavior The Case Of Dkt Ethiopia Partner Mch Centers In Addis Ababa
The objective of this study was to investigate the effect of Traditional marketing strategies on women’s contraceptive buying behavior from DKT Ethiopia partner MCH centers of Addis Ababa. A quantitative research approach and descriptive and explanatory research designs were used. Both...
1792. The Effect Of Social Marketing On Public Behavior In Preventing Covid 19 The Case Of Ministry Of Health In Ethiopia
The main purpose of this study was to examine the effect of social marketing used by the Ministry of Health on public behavior in preventing COVID 19.†Towards this end a quantitative research approach and an explanatory research design were employed. Views of total number of responses from...
1793. The Role Of Public Relation In Creating Brand Awareness In The Case Of Malta Guinness Ethiopia
This research aims to examine the role of public relations in creating brand awareness and indicate the effective public relation (PR) tools. According to Kotler et al. (2005), public relations defined as: building good relations with the company is various publics by obtaining favorable publicity,...
1794. The Effect Of Social Media Marketing On Consumer Purchase Intention The Case Of Kidame Beer
This research has been carried out to examine the influence of social media advertising on thernpurchase intention of Kidame Beer consumers. Various literatures were used to discuss thernconcept of social media and consumer purchase intention and to identify variables influencingrnpurchase...
1795. The Effect Of Social Media On Consumers Buying Behavior In Addis Ababa In Case Of Real Estates
time the emerging of technology in the whole world has become wide and strong, likewise in our country the same fate has happened. Companies throughout the world are constantly seeking new ways to reach consumers and social media is one of them. In this research social media and its effect on...
1796. Effects Of Internal Marketing On Organizational Commitment Of Employees The Case Of Unilever Manufacturing Plc
Internal marketing is an ongoing process that occurs strictly within an organization whereby the functional process is to bring into line, motivate and empower employees at all management levels to consistently deliver a satisfying customer experience. The study adopted both descriptive and...
1797. The Effect Of Fin Tech Attitude Of Consumers On Purchase Intent The Case Of Amole Digital Payment
Fin Tech has increasingly gained importance in developing countries over the last two decades, use of mobile phone for comprehensive finance is very vital for countries where most of the population is unbanked or underbanked. The study tried to find the major challenges and opportunities for Fin...
1798. Factors Affecting Customer Switching Intention In The Case Of Habesh Beer Factory
Every customer in the market has his/her own brand choice. Customers consider certain attributes before purchasing products. The objective of this study was to identify factors affecting customer switching intention in Habesha beer. The variables included in this study are Consumer situational...
1799. Factors Affecting Consumer Buying Behavior Of Fast-moving Consumer Goods (fmcg) In Addis Ababa A Case Of Laundry Detergents Products
The purpose of this study was to determine the factors affecting consumer buyingrnbehavior of fast moving goods in Addis Ababa, a case of laundry detergents products. Anrnexplanatory research design was used for the study. The population of the study comprised allrnconsumers of laundry detergents...
1800. The Effect Of After-sales Service Dimensions On Customer Satisfaction And Loyalty In Case Of Tagrow Business Plc
The aim of this study was to investigate the effect of after sale service dimensions provided by Tagrow business PLC on its customer satisfaction and loyalty. Data were collected using questionnaire from 384 questionnaire copies distributed 328 copies were completed and returned making a response...
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